There are millions of companies out there, all with their own logos and brand identities. To make your company stand out above the competition, we always bear in mind these five main points below to get outstanding logo design:

1. Simplicity

Having a simple logo makes it easy to recognise and will leave more of an impact. Logos that offer something unique or that includes a bit of personality can be even more impressive.

2. Memorable

Memorable logos go hand in hand with simple logos, these are often achieved by simplifying things, such as keeping the colours in a logo down, or by not having too many intricate details. This can make logos a lot easier to recognise and distinguish from all the competition out there.

3. Timeless

A timeless logo doesn’t look dated in 5-10 years, going with the present trends. It should still be effective over several years, with none or minimal retouching/refreshing.

4. Versatile

A versatile logo is one that can be used on a variety of different coloured backgrounds or medias without losing any of the impact. This also includes resizing the logo to miniscule sizes, and is still recognisable. At Remarkable we create logos as a vector to make sure your logo can be scaled to whatever size you need it.

5. Appropriate

A logo should have some relevance to what it is representing, there should be a list of qualities that come across in the logo, which represents the company. It is important to consider the company’s target audience when judging whether the logo is appropriate.